About Us

Creating rich, unique coffee has always been our passion. Today, expertly crafted Segafredo Zanetti® blends are available all over the world, from cafes in Europe to your very own kitchen. Because to us, it’s more than a cup of coffee. It’s an experience to be enjoyed.

A Product of our Passion

The exceptionally smooth and uniquely rich taste of Segafredo Zanetti® coffee is the product of four generations of Zanetti family coffee expertise and passion.

Beginning in the family business of green coffee buyers in Treviso, Italy, Massimo Zanetti followed both his grandfather and father’s footsteps. Mr. Zanetti expanded the company globally to include roasting, production, and distribution of coffee.

Connecting With Coffee Lovers Around the World

In 1988, we opened our first café in Paris. From there, we expanded to serving our coffee in hundreds of Segafredo Zanetti® cafés around the world.

Preferred by Professional Baristias

In addition to our own cafés, Segafredo Zanetti® coffee is served in thousands of restaurants and offices in over one hundred countries. In the U.S. alone, we serve 38 million cups of coffee a year, 3.2 million cups per month.

Global Racing

Participating in races worldwide — including the Tour de France — Trek‑Segafredo is a registered road cycling team with 24 riders on the men’s team and 13 riders on the women’s team, hailing from a combined 19 different countries.

Care In Every Cup

Our founder, Massimo Zanetti, believes that “It is only right that a business and its people contribute to the wellness of the community.”

We embody that spirit through sustainable efforts and community programs that help create a better world for us all.

About Our Parent Company

Massimo Zanetti Beverage is the ONLY completely vertically integrated coffee company in the United States, controlling every step in the coffee-making process from farm to cup. Our brands include Chock full o’Nuts®, Hills Bros.®, Hills Bros.® Cappuccino, Hills Bros.® Frappes, Kauai Coffee® and Segafredo Zanetti®.

Segafredo Zanetti