Did you happen to catch us at the Gran Fondo NJ on September 11th? We were the Official Coffee Sponsor of the event, fulfilling all of the riders caffeine needs – before, during, and after the race. The Gran-Fondo Guide named the Gran Fondo NJ as the “#1 Gran Fondo in the US” citing incredible rest stops, awe-inspiring routes, King and Queen of the Mountain competitions, post ride festival, and focus on giving back to the community. When we decided to expand our relationship with all things biking this year, we knew the Gran Fondo NJ was an event we couldn’t miss.
The Gran Fondo NJ’s focus on philanthropy inspired us to set a lofty goal for our fundraiser on behalf of The Leukemia & Lymphoma Society, a cause close the hearts of the Segafredo team. With the generosity of our vendors and hard work of our employees we raised over $45,000 for The Leukemia & Lymphoma Society, blowing away our goal of $25,000.
Prior to clipping in and riding out, cyclists were treated to hot coffee and shots of espresso. Out on the rides, our single serve espresso machines fueled the endless climbs. But the real fun was had at the expo tent on The Morristown Green, where we were serving up nitro cold brew, iced tea, and espresso drinks during the post-event festivities.
And it wouldn’t be a bicycle event if Segafredo didn’t have a team involved! 22 riders from across the country came together to make up Team Segafredo. Massimo Zanetti Beverage employees (Segafredo Zanetti’s parent company), vendors, friends, and family all put on the Segafredo jersey and rode their hearts out, fueled by their favorite coffee brand.